02' Lifestyle Club

At Losta, luxury is our foundational essence, and our aspiration is to stand shoulder-to-shoulder with renowned creative powerhouses. Our pursuit of luxury hinges primarily on one unwavering principle: quality. Quality is not just integral to our brand; it defines us. We are resolute in our commitment to crafting meticulously handcrafted garments that epitomize precision and opulence. Our belief is that fashion is more than 'just clothes'; it's art—a profound means of personal expression.

We are dedicated to exploring the profound intersection of fashion and identity. As we target the youth, fashion is one of the common threads that unite us. It's a universal language of self-expression, and it bonds us.

We strive to foster a vibrant community—a collective of individuals who exude confidence in their unique identities and are in the process of discovering or affirming their innate value. Impact is our ultimate goal. We aim to make a meaningful difference in the lives of our community members, inspiring them to embrace their authentic selves.

Our design process is a reflection of our core values. We create concepts that mirror our fundamental beliefs and employ a palette of neutral colors, such as Black and White, which symbolize elegance and timelessness. As we continue to grow, we anticipate expanding our color range.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™